The kit, for the kind people writing about us.
TrakMac is a voice-first macro tracking app for iOS. Talk to it like a friend — it does the math, learns your training profile, and tells you what to eat next. Below: the pitch, brand assets, screenshots, boilerplate, and a way to reach us.
Quick facts
- Product
- TrakMac — voice-first macro tracking
- Platform
- iOS (iOS 17+)
- Pricing
- Free 7-day trial, then $7.99/mo or $59.99/yr
- Status
- Live on the App Store
- Made by
- What We Do Collective
- Based in
- United States
Boilerplate
Lift either of these straight into your piece — no permission needed.
TrakMac is a voice-first macro tracking app for iOS. Tell it what you ate — it estimates calories and protein, learns your training profile, and tells you what to eat next. Built by What We Do Collective.
TrakMac is a voice-first macro tracking app built for fitness enthusiasts who'd rather train than scroll a food database. Instead of typing, scanning barcodes, or weighing every gram, you describe your meal out loud — "chicken bowl with double steak and brown rice" — and TrakMac uses AI to estimate the calories, protein, carbs, and fat in seconds. The app also tunes its targets to your body using fitness signals (bench max, mile time, muscle-up level) instead of generic formulas, so the numbers fit how you actually train. TrakMac is a product of What We Do Collective, a small studio building tools for people who want to get stronger, fitter, and happier without the spreadsheet energy.
Brand assets
Use the marks as-is. Don't recolor, stretch, or rebuild the logo. The flame mark works as a standalone icon when space is tight.
Color palette
Typography
- Display: DM Sans (700–900) Download ↓
- Body: Inter (400–700) Download ↓
Both are free under the SIL Open Font License. Prefer them hosted? DM Sans and Inter on Google Fonts.
Screenshots
Press-ready screenshots drop here on launch day. Need them sooner for an embargoed piece? Email us and we'll send the current build.
Founder
John Jenkins
Founder, What We Do Collective
John builds products for people who want to feel strong, capable, and good in their bodies — without the spreadsheet energy. What We Do Collective is the umbrella; TrakMac is its first iOS app. He's been writing on the internet for two decades and lifting heavy for almost as long.
Get in touch
Press, podcast, partnership, or just a question about how the app works — email [email protected] and we'll get back the same day, usually faster.
For general support or feedback, [email protected] is the spot.